Blair Lancer, CMO of Lancer Skincare: Growing a Heritage Brand Across Generations | Mixst Messages
Description
Blair Lancer, Chief Marketing Officer at Lancer Skincare. Blair is a fresh, forward-thinking voice in the beauty and wellness space, leading one of the industry’s most respected luxury skincare brands into a new era of innovation and relevance.
As CMO, Blair oversees everything from marketing and social media to product development and brand communications. Her recent rebranding of the Method Body line generated buzz from both consumers and insiders, proof of her ability to modernize legacy products without losing their essence. She’s passionate about positioning skincare not just as a routine, but as a lifestyle: one that inspires confidence and celebrates self-care.
Blair’s story is also deeply personal. Raised in Los Angeles as the daughter of famed dermatologist Dr. Lancer, her early exposure to skincare innovation was more than inspiring, it was formative. After studying fashion business at NYU and later earning her MBA from Columbia, she returned to the family brand with a blend of creative intuition and business acumen that continues to shape Lancer Skincare's evolution.
United States
